Deputy Governor of Bali: MICE Tourism Will Rise with Quality Tourism

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Agribusiness festival
Illustration of MICE and event.

THE slackening of Covid-19 cases in Indonesia, including in Bali, marked by a decrease in Public Activity Restrictions from level 4 to level 3 became a reference for the government to rearrange tourism development programs and strategies to support economic growth.

Prior to the Covid-19 pandemic, the concept of mass tourism was a mainstay to pursue the quantity of tourists, but in the future it is expected to turn into quality tourism.

The Deputy Governor of Bali, Cokorda Artha Ardhana Sukawati (Cok Ace), recently stated that the quality in question is related to service, availability of infrastructure in tourist destinations, shopping, and length of stay in destination areas. These changes also support a new normal order that prioritizes interaction with nature and ways to protect the environment at the destination.

This was conveyed when he was a Keynote Speaker and opened the Tourism Talk: Current Customs Policy in Supporting MICE Tourism and Events in Indonesia, which was organized by the Regional Tourism Development Agency (BPPD) via online not long ago.

Furthermore, it is said that quality tourism provides benefits for the country’s economy and the progress of the community in tourist destinations as a whole in sustainable manner.

In addition to having an impact on the national economy, holding MICE also boosts the popularity of the region that hosts the international scale event. Of course, these activities have a significant impact on business development, socio-culture, and education.

Deputy Governor Cok Ace also asked that later on MICE and Event tourism organizers to synergize with Customs regarding the application of rules that can support this business activity. Thus, tourists can feel helped when in the field.

In addition, the implementation of the CHSE (cleanliness, health, safety, environmental sustainability) policy which is currently being promoted in the accommodation sector or culinary center will give tourists better confidence to visit Bali.

Adapted from:


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